Persuasive Essay Tips and Techniques

  • All essays are similar in structure, but they differ in content. A compelling essay, for instance, requires you to convince the reader into accepting your point of view/stand. Lawyers use persuasive techniques in court, some are ‘against,’ and some ‘for’ and each build a strong argument to support their stand. When asked to write a persuasive essay, choose a position to argue, convince your reader why you think you are right and why you believe the other idea is wrong.

    To begin

    Take a stance: in persuasion, there are two positions ‘for’ and ‘against.’ Choose the side you support make sure you have supporting evidence.

    Know your audience

    Research on the kind of audience you have. Know why they support the issue and why they don’t. This will help you promote your stance since you know where to hit back and how to convince them.

    Research on the topic: Do research on the given topic, peruse through scholarly books, technical journals, magazine, periodicals and interview experts.

    Support your arguments: you have done the research, and you have the facts, examples, data, statistics that can support your argument. Gather all the evidence and make sure you cite relevant sources. Quote experts to prove your points. Examples give illustrations and help your readers understand what you are talking about.

    Use comparisons: persuasive essays must be convincing, use similes, metaphors, and analogies to convince your readers to accept your argument as valid. Let your reader buy your perspective. Don’t overuse comparisons because it will lose meaning.

    Agitate the problem then give a solution

    Agitation entails identifying the problem than showing the reader the sensitive side of the issue. Lastly, you provide a solution to calm the reader. Agitation stage instills a feeling of empathy. The reader must understand that you know what the problem is, you feel their pain, and you have a solution to the pain.


    Give your readers a test of the future. Convincingly present the problem and give a future outcome of the issue. Back up your claim with credible evidence, not fiction.

    How to organize your essay

    Begin with an introduction paragraph. Give it your best to hook your reader into reading the entire article. Don’t make it too long; four sentences are enough for the introduction. Include a thesis statement and a background statement of the topic.

    The body paragraph: the body paragraph is detailed; each section carries a topic sentence and supportive evidence. The sentences must be coherent and flow smoothly into each other. An item carries one central idea that revolves around the thesis statement.

    Conclusion paragraph: end your essay in style. Restate your thesis but ensure you don’t use the same wording. Paraphrase the argument to give it a new look. Include a call to action and recommendations.

    Proofread your essay

    After taking a break, read and reread your essay time and again. Delete unnecessary sentences and make necessary additional points. Ensure your thesis and objectives are achievable.


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